Stellantis strengthens its partnership with Petromin to launch an innovative new mega-installation in Riyadh
- Installation to present innovative new concepts for the first time in a showroom in Saudi Arabia
Riyadh, Saudi Arabia: Stellantis Middle East has launched an innovative new mega-facility for Sales, Service and Spares (3S) housing seven leading automotive brands supporting high levels of convenience and a premium brand experience , in partnership with Petromin, a leading automotive services company in the Kingdom of Saudi Arabia.
Spanning 12,000m2, the new state-of-the-art facility in the Khurais Road Automotive District will feature a dedicated 3S facility for the Jeep brand, including the unique Jeep Lounge concept combining social, dining and exhibition spaces as part of a community-based approach. in automotive retail. The complex will also include a multi-brand 3S space for Dodge, Chrysler, RAM, Fiat and Abarth, as well as a stand-alone Alfa Romeo dealership boasting premium showroom space in line with the luxury Italian brand.
The launch of the facility marks the latest development in the partnership between Stellantis and Petromin which will significantly increase the footprint of Stellantis brands throughout Saudi Arabia, including the launch of the Abarth brand in Saudi Arabia for the first time.
Speaking at the launch, Markus Leithe, Group Managing Director of Stellantis Middle East, said: “At Stellantis, we are committed to elevating our brand portfolio in the Kingdom of Saudi Arabia by establishing a retail network of world class offering “industry first” innovations. through our ongoing partnership with Petromin. As the capital of Saudi Arabia, Riyadh represents a key milestone in these plans for growth in the Kingdom, and the launch of these new facilities will serve as the foundation for the introduction of an exceptional product offering from Stellantis in 2022. »
The launch of the new facility was completed in a record time of just 60 days, following an extensive search to secure the location in Riyadh’s premier automotive district, Khurais Road, where space is in high demand.
Kalyana Sivagnanam, CEO of Petromin, added: “We are extremely proud to work alongside a global automotive leader such as Stellantis to supply and service their vehicles in Saudi Arabia. With nearly five decades of automotive service experience in the Kingdom, Petromin is well positioned to support Stellantis’ ambitious growth plans, which has been demonstrated by our delivery of this mega facility in just two months and will be proven further. by our construction of six additional showrooms in the coming weeks.
As part of its accelerated plan to expand the footprint of Stellantis brands in Saudi Arabia, Petromin is set to launch the six additional facilities in Medina, Makkah, Jubail, King Abdulaziz Road in Riyadh, Abha and Dammam.
Stellantis NV (NYSE/MTA/Euronext Paris: STLA) is one of the world’s leading automotive manufacturers and mobility provider. Its historic and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati , Opel, Peugeot, Ram, Opel, Free2move and Leasys. Empowered by our diversity, we are leading the way for the world – aspiring to be the biggest sustainable mobility technology company, not the biggest, while creating value for all stakeholders as well as the communities in which it operates. operates. For more information visit www.stellantis.com
About Petromin Corporation
Petromin is one of the leading automotive lubricants and services companies in the Kingdom of Saudi Arabia, operating four business segments: Lubricants, Automotive Service (Petromin Express), Fuel Retail and Automotive Dealerships . With over 5,000 employees, Petromin exports its products to more than 40 countries in the GCC, the Middle East, Africa and Asia. It is part of the Al-Dabbagh Group, a Saudi conglomerate of 62 companies, with more than 15,000 employees and projects in 60 countries. It is the largest manufacturer and distributor of lubricants in Saudi Arabia, as well as the largest automotive service network, with approximately 700 points of contact across the country.