Long-time family business passes the torch to Statesboro Powersports
Earlier this month, after more than five decades in business, Adams Motorsports of Statesboro closed as a family business. The multi-generational dealership completed the story book that began in a downtown Statesboro storefront in 1968.
Ronald Adams already owned a small auto repair shop and had developed a passion for riding and racing motorcycles in the 1960s. When American Honda started looking for dealerships, Ronald took a leap of faith and started selling and to maintain the new brand. He sold bicycles and parts during the day and repaired them at night. His hard work paid off, the store had grown too small, and the operations were eventually handed over to his sons. But after 52 years, the torch has passed to another local family.
John and Tiffany Rogers, owners of Statesboro Powersports since 2018, also own what used to be Adams Motorsports. Rogers is a longtime business owner in Bulloch County, having owned X-treem Automotive & Tinting (which is also on land purchased from the Adams family) in the late 1990s and early 2000s. and having acquired what is now Statesboro Powersports after his 20+ years. operation in the same place under a different name. Today, Statesboro Powersports offers off-road motorcycles, sport motorcycles, cruisers, sport ATVs, utility ATVs, UTVs and personal watercraft from a variety of major manufacturers.
The Rogers have a decades-long friendship with the Adams family that stretches back to childhood, which includes Matt and John Adams standing in the marriage of Rogers and Sally Adams teaching them in school. The long-standing friendship provided a good basis for an acquisition discussion as the Adams sought to leave the industry.
Adams Motorsports’ 15-acre site on Highway 67 will remain closed and what will happen to the existing real estate on it remains to be determined, but all inventory, service and employees Adams Motorsports are already located at the Statesboro Powersports Location on Highway 80. After amalgamation, Statesboro Powersports now employs 24 people.
Since Statesboro Powersports is also locally owned and operated, the transition for customers has been largely imperceptible. The company has a customer service oriented approach to everything and always offers free pickup and delivery for service, maintenance and sales. And there’s always a part of the Adams family at Statesboro Powersports.
“Brooks Adams still works with us, as do the familiar administrators and technicians, some of whom have been in the family business for over 40 years, such as Manzy Bower and Lehman Bower. We wanted that experience, we wanted their expertise, ”said Josh Rogers. “But more importantly, I just hope people recognize what it’s been like to be in business for 52 years. What Ronald Adams has done is something really special and you just don’t see it anymore. “
Tiffany Rogers said they are really looking forward to building on the well-established family tradition. “I’ve had the opportunity to answer the phone and talk to people during this transition and it’s just nice to hear about all of the close relationships clients have with family and the business. We just can’t wait to build on that.
The Statesboro Powersports website is already up to date with inventory and you can browse online or stop by the store, which is currently undergoing a 10,000 square foot expansion to make room for an outdoor showroom and a larger service department.
If you’re thinking of buying something for the next holiday season, Rogers says it’s best to take action now. Like many other things affected by the COVID-19 induced supply chain slowdown, waiting until November or December to place an order won’t have your toys here by Christmas.
Statesboro Powersports is located at 22681 US-80, Statesboro, GA 30461 (Hours of operation)
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