Hazen Paper receives honor from International Association of Hologram Manufacturers

Hazen Paper has been honored by the International Hologram Manufacturers Association (IHMA) for the second year in a row for “Best Applied Decorative / Wrapping Product” at the 2021 Excellence in Holography Awards.

The awards, presented at the Holography Conference Online, recognize “outstanding achievement … in holographic products or techniques that represent the best in the industry in terms of innovation and commercial potential.”

Hazen caught the judge’s attention with the 2020 dedication yearbook produced for the Naismith Memorial Basketball Hall of Fame in Springfield, MA.

The award-winning yearbook used holography to create a three-dimensional image of the Hall of Fame’s iconic dome and spire and its panoramic interior, which was overprinted with a collage of the Inductees of the Year in action. The combination of two contrasting but complementary techniques served to amplify the engaging power of holography, as well as to draw attention to the winners in the foreground. The back cover featured a holographic treatment of Connecticut’s Mohegan Sun, the location of the dedication ceremony.

Hazen produced the unique cover holography entirely in its vertically integrated factory. The custom hologram was created in Hazen’s holographic laser lab, micro-embossed and transfer metallized onto WestRock Tango C2S 12-point using Hazen’s environmentally friendly Envirofoil process. Envirofoil is made with less than 1% of the aluminum of the traditional laminate, reuses the film backing multiple times, and is recyclable as paper.

The GO agency of Hartford, CT designed the limited edition yearbook cover, which was individually printed and numbered for authenticity on an HP Indigo 5500 digital press by Starburst Printing of Holliston, MA.