Global Automotive Infotainment Market Report 2021: OF Equipped Segment Dominated in 2020 and On Track to Generate $ 9.6 Billion by 2028

DUBLIN, November 26, 2021 / PRNewswire / – The “Global Automotive Infotainment Market Size, Share and Trend Analysis Report by Product Type (Head-Up Display, Navigation Unit, Display Unit), by Product Type) ‘fit, by vehicle type, by region and segment forecast, 2021 -2028 “has been added to offer.

The global automotive infotainment market size is expected to reach $ 12.57 billion by 2028, registering a CAGR of 8.7% from 2021 to 2028.

Growing demand for autonomous vehicle technology, automotive cockpit electronics, and advanced safety features such as advanced driver assistance systems are expected to drive growth. Growing demand for better in-vehicle experience and changing consumer buying behavior and global expansion of luxury and luxury car segments are also expected to fuel the market growth.

The growing number of millennials opting for small and mid-size cars is expected to drive market growth. Moreover, consumers are inclined to buy these cars, as compared to high end cars, because of their cost effectiveness. In addition to this, the introduction of mid-size SUVs has further encouraged the growth of the market, as consumers can purchase a larger vehicle at a lower cost.

Automotive infotainment technology is expected to generate significant demand as major automotive component and solution providers engage in the development of comprehensive automotive infotainment solutions. For example, in May 2021, BMW AG has announced iDrive 8, the latest infotainment system for its vehicles. The new iDrive 8 provides improved speech recognition software and a massive touchscreen with many new features. It will initially be featured on the new i4 electric sedan and iX SUV.

The introduction of artificial intelligence (AI) based infotainment systems is also expected to help the market growth. However, the market is characterized by a negligible regulatory framework regarding the manufacture of the products, resulting in counterfeit and low-quality products. These negative trends are expected to hamper the growth of the market.

Emerging economies such as China and India are expected to contribute significantly to the growth of the automotive infotainment market. The development is characterized by the increase in the adoption of mid-size cars, which allows automakers to offer infotainment products for this automotive segment.

Highlights of Automotive Infotainment Market Report

  • The Heads-Up Display segment is expected to grow at the highest CAGR of around 10% during the forecast period due to the integration of augmented reality for improved safety and driving experience.
  • The OF equipped segment dominated the market in 2020 and is expected to generate more $ 9.6 billion by 2028 with benefits such as easier service and maintenance
  • The passenger car segment accounted for the largest revenue share of around 80% of the overall market in 2020. The growing demand for connected car features in passenger vehicles and the emergence of autonomous vehicles are expected to drive the growth of this segment.
  • Asia Pacific accounted for the largest market share in 2020. The growth of the regional market can be attributed to the increased production and sales of passenger vehicles in the region.

Main topics covered:

Market variables, trends and scope

  • Mapping of penetration and growth prospects
  • Automotive Infotainment Market – Value Chain Analysis
  • Automotive infotainment market dynamics
  • Automotive infotainment industry analysis – PESTLE
  • Automotive Infotainment Industry Analysis – Porter’s Five Forces

Automotive Infotainment Market: Product Type Estimates and Trend Analysis

  • Analysis of product type movements and market share, 2020 and 2028
  • Market Size, Forecast and Trend Analysis, 2016-2028 (USD Billion, Units)

Automotive infotainment market: fit type estimates and trend analysis

  • Analysis of the movement of adjustment type and market share, 2020 and 2028
  • Market Size, Forecast and Trend Analysis, 2016-2028 (USD Billion, Units)

Automotive infotainment market: estimates of vehicle types and trend analysis

  • Analysis of the movement of vehicle types and market share, 2020 and 2028
  • Market Size, Forecast and Trend Analysis, 2016-2028 (USD Billion, Units)

Automotive Infotainment Market: Regional Estimates and Trend Analysis

  • Analysis of regional movements and market share, 2020 and 2028
  • Market Size, Forecast and Trend Analysis, 2016-2028 (USD Billion, Units)

Competitive landscape

Key business analysis, 2020

  • Alpine electronics
  • Clarion Co., Ltd.
  • Continental SA
  • Delphi Automotive PLC
  • Denso Corporation
  • Harman International
  • JVC KENWOOD Company
  • Panasonic Corporation
  • Pioneer company
  • Visteon Company

For more information on this report, visit

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