Elders Opens New Branch at Muchea Industrial Park | weekly farm
IT took over two years to develop and Elders finally opened the doors to its new state-of-the-art branch in Muchea Industrial Park on Monday 14th March.
The $2 million facility, strategically located at the junction of the Brand and Tonkin highways, was built by the owners, The Lester Group, in consultation with elders under a sale-leaseback agreement.
Designed as a one stop shop for northern and surrounding customers and those visiting the nearby Muchea Breeding Center, it offers an exciting product range of over 3500 lines.
“Having stood in a bare enclosure on this site six months before the Tonkin highway was even built and there was no other building or business in sight, was quite amazing to see it completed “said branch manager Michael Sala Tenna.
“Starting from scratch has allowed us to have a real influence on the design and operation of the facility and I think customers will see the benefits.
“And that gave us, I believe, Australia’s best rural supply store.
“It’s easy to navigate, we offer knowledgeable, friendly and efficient service at a competitive price and we can tailor the experience to suit individual needs.
“And best of all, given our location near highways, you just have to swerve out of your way,” said Sala Tenna.
The custom-built facility comprises 500 square meters of exhibition and office space, 1000 m2 of warehouse space, 500 m2 of covered loading area and with nearly one hectare of land there is plenty room for future expansion.
Front and rear road access will allow all vehicles, including triple road trains, to enter the covered dock, load and drive through and back onto the Tonkin Highway or from other road networks.
Mr. Sala Tenna said one of the most exciting aspects will be an Elders-branded truck that will soon be put into service and will provide a product delivery service.
The 14-tonne Hino tautliner has a capacity of 12 pallets and will travel a radius of 200 kilometers around the site.
And as part of the company‘s sustainability efforts, the building is fitted with 30 kilowatts of rooftop solar panels, a first for a seniors office in Western Australia.
Elders State General Manager Nick Fazekas said the opening of the new branch was an exciting way to mark the company’s growth in WA.
“This industrial park site is ideally placed as the gateway to the Northern Agricultural Corridor and builds on the success of our Midland and surrounding branches to serve and support customers in the region,” Mr. Fazekas said.
“We are thrilled to be able to increase the footprint of seniors in Muchea and surrounding districts with the opening of this new state-of-the-art branch in Muchea.
While many customers have already taken advantage of the wide range of products and the opportunity to see the site first-hand since March 14, the official opening takes place today, Thursday March 31.
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