Easy Hire appoints Country Manager for Italy

Easy Noleggio, the Italian brand “Easy Hire” which is part of the Easy Group, has appointed Adriano Destro as Country Manager to develop Easy Noleggio in the country.

Destro’s experience includes five years in online retail and digital advertising at Amazon Europe and a growth manager role at digital marketing agency Brainlabs.

Adriano Destro, Country Manager, Italy, at Easy Noleggio. (Photo: Easy Noleggio.)

He also has a family connection to the construction industry through a machinery distribution business founded by his grandfather, Pasquale D’Avino, in the 1950s.

Destro said in a press release that its immediate goal is to create a network of Italian partners, based on “four key factors: partners, technology, team and brand”.

“Cloud-based technology is what makes Easy Noleggio scalable,” he said. “Online rental management software, expertise in digital marketing (SEO and Pay-per-click advertising) and constant research and development will make possible the evolution of this sector in our country.

“Online rental in the construction industry is growing, particularly in more mature markets such as the US, and closer to home in the UK, and is spreading to mainland Europe,” Destro said.

“Our goal is to lead this transition in Europe for the construction equipment and machinery rental industry, by educating the customer with a simple and intuitive online process and guiding our partners in the digitization of their commercial and administrative processes.”

Andrea Guzzoni, co-founder and director of Rentuu, the company that manages the Easy Hire and Easy Noleggio brands, said: “Easy Noleggio is growing and the inclusion of someone with the experience and background of Adriano will allow us to improve our services, expand our business and strengthen our investment in the country.

In June, Easy Hire confirmed that it had raised 3 million euros to support the expansion of Easy Hireand appointed Roger Soto as Country Manager, Spain, for Easy Alquiler, the Spanish brand Easy Hire.

Easy Hire plans to expand into France with Easy Location, with further European launches planned in Germany, Croatia, Greece and BeNeLux in the near future.

Easy Hire and its European national brands are part of the Easy Group, founded by Sir Stelios Haji-Ioannou, which includes the airline Easy Jet.

Easy Noleggio operates a cloud-based technology and franchise network for equipment and machinery rental, providing independent rental companies with access to the franchise model and association with the 90% recognized Easy brand by consumers in Europe.

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